Top 7 Points to Analyze and boost your website
Website traffic or Web traffic refers to the amount of data received or sent by a visitor to a particular website.
For a person who has his website, it is essential to know how the website is performing against his competitors or peers and how to maximize the site’s potential.
Once you create the landing page, then you have to pay attention to some vital elements like
– tab formulation, the inclusion of multimedia, article creation, social media inclusion, and some other essential tools that help to increase your website rank on Google listing and simultaneously increase your website traffic.
Here is a list of practices that will enable you to boost your website:
- Killer Content
- Website analysis services
- On-page SEO
- Site speed
- Get Social
- Pages per session
Many of you might have come across the saying ‘Content is King’. Only well-structured content that is correctly executed and relevant can help you connect with your visitors.
With quality content, a blend of art and expertise is often the key. Articles that are selected will see a significant increase in traffic.
Our simple rules to keep in mind when creating killer content:
- Knowing your target audience
- Creating niche in-depth articles
- Engaging content with plain lucid text; easy to understand
- Ingenuity is the key.
To monitor who is visiting your website and how you can keep your audience engaged, there are several website analysis tools that you can resort to. Let’s delve into these in little more details:
#2.1 Google Analytics
To boost your Google traffic, this tool can be your saviour. It makes the complex data look simple and lets you find click rates on different pages.
Google Analytics helps traffic analysis of the web-pages and a full overview of the habits of your visitors ranging from local, regional, and international domains.
#2.2 SEO Optimizer
The SEO optimizer helps to audit the entire website and separate the issues which require urgent attention. After understanding the problems, you can implement the correct steps to help you through Search Engine Optimization.
#2.3 Yahoo-web Analytics
A similar tool like Google Analytics, Yahoo-web analytics gives in-depth surveying. It offers better access control options and a more straightforward approach to multi-site analytics, raw and real-time data collection, audit reports, demographics, and unique visitor behaviour. Yahoo Analytics is one step closer to thorough understanding, profiling, filtering, and customization.
The power of advertising is not new to anyone, and it has become the most lucrative option to boost profit. Online advertising helps you to find the right audience who are interested in what you are selling.
It enhances your client base, leads generations, marketing reach, and ultimately helps increase your profits.
On-Page Search Engine Optimization helps to understand the content of your website and also track whether your searcher’s query is met.
Factors that increase your On-page SEO score are:
- Page Titles. Your page titles are one of the most important SEO factors on your site.
- Meta Descriptions. Many people forget to include meta descriptions for their pages.
- Internal links
- Meta Tags
- URL Structure-the shorter the better
- Subheadings and tags (H1, H2, H3, H4, etc.)
- Density of Keywords
- Image SEO
#5.Speed of your Website
The amount of time it takes to load content on your website determines the speed of your site. Website speed plays a crucial role in user experience and is a great medium that helps you check website traffic. Higher the load time, the more will be the bounce rate.
To increase your site speed, you can opt for-
- Enabling compression
- Improving server response time
- Optimizing images
Creating excellent content and hoping that people will quickly get to know about your posts is near impossible.
The need for the hour is to be proactive, and the best way to increase traffic is through social media platforms-Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram, etc.
As your followers and friends on these platforms get to know about your website or the accessible content, you will notice a traffic rush which might in-turn contribute to high payoffs.
#7. Pages per session
To understand and monitor the quality of your website, how many pages per session, your visitors are going through matters. The increase in traffic is proportional to the number of pages viewed.
How does website traffic make money?
Typically, you earn your commission when someone clicks on an ad on your page which redirects them to an advertiser’s website. The more the number of visitors more will be your chances to make a profit.
The most common ways by which you can monetize your website are:
- Affiliate Marketing
- “Pay Per Click” advertising.
- Get Listed in Online Directories
- Sell digital products
- Sell sponsored posts
- Generating leads for companies
Why is website traffic significant?
Your website and business will not survive without steady traffic flow, or you will face low conversion rates- ineffective for your business.
Here are three reasons why you need to consider the importance of website traffic:
- People who are interested in what you are selling or promoting, are more likely to stay and refer your website to others, which means more traffic, more profit.
- Good website quality will drive in a severe audience who will buy your products or subscribe to your blogs. This will garner better revenue too.
- An increase in the amount of time a person spends on your page boosts the chances of your long term marketing opportunities.
Every day we see new and efficient website management and analysis tools are popping up. To beat everyone and to stay ahead of all your competitors, it is imperative to know a few tricks and tips.
With changing times, the top-notch applications might be irrelevant in months to come. So, with the help of the tools mentioned above and tricks, you can monitor your website performance and how it can be improved.