If you all set to launch an email marketing campaign that drives results for your business? This post is going to help to drive more results.
Since years, starting from the digital age, email marketing still making attractive vibes in the world of digital marketing.
When focused on customer acquisition, one of the compelling ways is email marketing, compared to Facebook and twitter combines.
Can term leading Digital method as Email Marketing business to touch-base with the customer, Most of the people own an email address than a social media account in the recent generation also?
According to multiple organizations research leading HubSpot, almost all People using emails at fingertips to check their email in the inbox at least daily once. Such an opportunity is not to miss, which is having a broad audience and a huge opportunity.
New leads can achieve with Emails, and also to stick present loyal customers and contact customer stuck in the middle of the cart.
Promoting goods and services is as convenient as easy to send an email to contact the customers. Inevitably this reduces efforts on the phone calling or spending thousands on offline promotional channels.
However, To achieve this, some creativity is required, as most people see email flooding to their inbox every minute.If the Email has the same old boring style or text, It may directly reach the trash folder, Coming out of thousands of emails to the customer is the crucial focused point.
Will add four most essential email tips you need to pick for an increase in sales or traffic
1. Responsive Mobile Email Design
in Today’s world customers increasingly using mobile and which is helping to read Email on a fingertip on their mobiles and tablets.
Click through rate of Email also increasing , with the help notification on the mobile.
With mobile or tablet on hand, no need for opening a laptop to see the Email.As per the adaption for the customer personalization, Designing is the key for making the user more user friendly and display correctly.
Framing of Email Design correctly is important so that reading of the Email in the mobile is easy.
Changing the Design to adjust to mobile is not a big code related changes. Small CSS changes with the proper format of point will work.
2.Segment your Email contact list
What is the plan to collect the emails? Ask the email id when user buy your products or services.
Offer a bonus, discounts to users who subscribe via emails.Provide free resources like Hosting, Newsletters and ebooks, Which leads in the collection of fairly enough email contact list
Soon as getting email contact list, don’t start sending marketing stuff in bulk, analyze the file and divide the Email into blocks or segments, which will help to target the audience based on the location, website and age groups.
We are sending right Email to the correct recipient surely improve sales rate.
According to the survey by Email marketing Giant MailChimp, targetting right audience with Segmented audience generates double the usual clicks than the non-segmented audience, Hold the email campaigns until the contact list gets segmented.
3.Creative subject line for Title
Design plan and a segmented contact list will help generate more leads with the correct innovative and attractive subject line; Emails sent should not get unnoticed with normal hai or hello. with Creativity will make a good impression immediately
Emails with the routine subject will get ignored or deleted, Creation of Subject link need to create with under 60 characters.
Title design should show some urgency, curiosity and attracting to click on the Email.
Which is another point to bring more conversions
4. Send Email at the right time.
Trigger Emails when we forecast user is free and will read the emails. You may be wondering how to predict or assume. Although there is no rule or formula or timings to send emails, research data suggests some recommendations.
According to an individual digital marketer, Users tend to clear Email at critical times of the day, to avoid Email being part of the purging or trashing activity,
Plan to Deliver emails when the user is free and reads Email usually once woke up,
People tend to read all emails came during the night or early morning and in the afternoon during lunchtime, where people will be in a break and read Email which came from the morning and during dinner time.
If looking for an ideal time of day to initiate the campaign,One of the title generators recommends to do it on Tuesday,As Tuesday produce the highest open rates as per multiple studies.
With that said, by following the four secrets, I am sure you will rock your next Email Campaigning into a profitable road.
There are Multiple Tools, which you can use for Email Marketing to make more conversion rate.
In the upcoming posts, I will focus on the same.
I hope you liked another post on Email Marketing Secrets.