Having a strong brand image is vital for any business. It makes you memorable, increases customer loyalty and can ultimately help to grow your business. There are many ways to create a fantastic brand such as with a logo, your content, how you present your business and with professional imaging.
While this may all sound expensive to do, the reality is that you can create a strong brand image for no money at all. Here we take a look at what you need to do in order to create a brand and show you some free apps that can help you.
A New Logo
A logo is probably the most important part of any brand. Think McDonald’s, Nike or Apple. They all are instantly recognisable but also very simple. You can create a free logo easily with Logo Creator and lay the foundations for a great brand image. Thankfully you don’t need to be a creative genius as plenty of templates are available. You will then be able to use this logo on all of your marketing as well as your website. A logo is a huge part of your brand but it’s important not to overthink it as it doesn’t need to be too complicated.
Strong Brand Marketing
When marketing your business, you are also showing everyone your brand. You want all of your marketing materials to be high-quality and show that you’re a business that can be trusted. This includes presentations, business cards, posters, flyers and newsletters. Canva.com is a free web app that will be able to help you with all of that and more. Poor quality marketing is an easy way to ruin a brand image but thankfully there are tools to help you.
A Consistent Font
Your font is probably the most underrated aspect of any brand. This is especially important if you have a business that has a lot of written content. How many times have you been on an amateur website only to find that it looks terrible with a font that is hard to read? A great remedy to this is to use Fontjoy which helps to give you a great matching font. You can then use this on all of your content which helps to create a professional and consistent brand image.
Whatever type of content you create, it needs to be high value and represent your company. This could be your written articles, text on a leaflet or infographics. If you're giving bad or hard to read information, people will quickly move on. A great place to make fantastic infographics is with Hubspot. There's also plenty of other great free resources from them too as they mostly help people attract visitors and convert leads.
When anyone encounters your website or any of your content, you want to make the right impression. One way to do that is with professional images. Unfortunately most images are copyrighted and getting your own professional images can be expensive. Thankfully with a website such as Unsplash you can get brilliant images completely free. This will make the right impression when people visit your website as it helps to set a standard.
Good graphic design is important for marketing and creating a strong brand. Adobe Spark is a great resource that gives you plenty of functionality for free. It will try and get you to pay for premium features but this isn't required. It can be a bit of a learning curve but it's not too difficult to master. Making high-quality social content, videos and web pages can hugely boost your brand image.