In this busy digital world,Do you have time to reach out to your Email Contacts?
With thousands of people landing on your webpage and subscribing for the service you are providing,It is a hard task to manage thousands of customers manually.
So the concept of automation came into the digital marketing with auto responders, keeping your subscribers engaged.
Overview of Email Marketing | AWeber and GetResponse
Email Marketing Tools Like AWeber and GetResponse give an extra edge to efficiently manage your customers by making the contact list and creating segment list.
As per the research almost 4 billion people use email for professional and personal use, huge percentage of the world population is using email.Usage of emails showing how email marketing is infuencial and possibility of strong audience engagement.
Thus, Email marketing can be a perfect way to target and engage with valuable content.
Small Business Starters to Big Business now focussing on with multiple tools for marketing,When it comes to Email Marketing AWeber and GetResponse are popularly used email marketing tools across digital marketers and entrepreneurs
In the space of digital marketing ,both tools made the work flow easier,With many unique and advanced features.
How do you pick one out of AWeber and GetResponse,It can be a hard task with multiple common features.We got you covered to filter out which is best,Let's dive in
Basics of AWeber and GetResponse!
With 20 years in the Email Space,Aweber introduced the email marketing tool to the world.Current Customer Base of 100,000 with usage by Small Business To Big Agencies on a regular basis.
GetResponse also came into existence in 1998 same as Aweber ,GetResponse holds customer base of 350,000 spread across 180+countries.
First Impression on both Email Marketing Tools are almost same, with established tools in the market and high usage.
Pricing : AWeber vs GetResponse
Pricing is a major factor to decide on Email Marketing.
No one wants to spend more money which is not worth for, so let's see the pricing structure.
Let's go with GetResponse Pricing structure now
Pricing can be decided based on the Email Contacts you have and frequency of payment you want to do Like Monthly or yearly.
Opting for 12 months and 24 months plans will get upto 30% discount .
With basic 1000 subscribers,You have 3 plans to choose from.
$15 per month: unlimited emails, automation templates ,landing pages,, surveys, forms, ads, and pop-ups.
$49 per month : Basic + list-building funnels, webinars for Limited attendees, e-product sales.
$99 per month :Plus + automation builder, contact tagging, paid webinars, funnels.
I am really surprised to see Contact Tagging features on the Higher Package,Usually this is a basic functionally to segment the contacts.
Anyway ,you can get more advanced features like CRM, engaging tools, and popups with base plan
If you have more than 100,000 subscribers, then your price tag can go expensive,But value for money with Advanced Features with Support at its best.This package is an enterprise offer.
Another Point I love most is 30 Days Free Trail , That to without credit card details, as GetResponse promotes "Get 30 Day Free Trail without Credit Card"
With Free Trail you will be using all Features as per the plan you select,You can test Basic Plan to Professional plan which includes all advanced features.
Still feeling some lack in GetResponse,Then need to turn to Aweber Pricing Now.
Will start with Positive Note ,Aweber also gives 30 Days Free Trail.Yah Good start .
Adding another Unique feature Aweber Support Team is available to help you through all the steps even in free trail also, which is a rare situation.
Aweber allows 500 subscribers to use in the Free Trail with all the advanced features across all the plans, which is 1000 subscriber in GetResponse.
However,500 subscriber also fine to give a thorough test.
Nice ,once you trail completes, attractive 5 plans available to cater customers at all levels.
The packages include:
$19 per month : 500 subscribers
$29 per month :2,500 subscribers
$49 per month : 5,000 subscribers
$69 per month :10,000 subscribers
$149 per month :25,000 subscribers
This plan is really practical,Start with 19$,as the customer base grows can make plan adjustments accordingly
Who wins the Pricing Point:
Cost perspective ,GetResponse is 4$ cheaper on monthly plans compared to Aweber, But Features related Aweber hold the edge providing premium plan features and support during trail.
I will move the needle to Aweber, because of the features and price getting.
Design And Templates :Aweber vs GetResponse
GetResponse is almost same as the Competitor Aweber. GetResponse comes with editable templates to make custom email template.But,GetResponse provides big range of templates compared to Aweber ,GetResponse has 500+ Ready built templates with different color combination and layouts.
With big range of templates,Each Campaign will be more attractive and more audience engaging.
But in Aweber, observed some restrictions as part of template customization, but, GetResponse has unlimited editing options with buttons, layout changes, font size an color changes, if you are beginner this will give some additional advantage to create email campaigns quick.
To add more to GetResponse, it can be more customisable ,If you have skills, can perform more customising options.With many options in GetResponse,You may not required to customize more. Once your email template is ready, option to test any spam checkers and A/B testing to analyse email campaign analysis.
Aweber Beside the attractive Design and templates of GetResponse,Aweber lacks behind to delivery template design to attract email readers.
Aweber Templates are outdated ,but Aweber working on to multiple models with advanced features, yet to come up.
Aweber also gives option to start from scratch and select template, which can be customized ,but customization is limited to the available layout.But As part of customization ,No option to add social media icons.
Overall on Design and template part,Aweber Disappoints with very basic stuff.
Now GetResponse gets the winning torch.
Automation: Aweber vs GetResponse
Both GetResponse and Aweber offer high end Automations.
newsletters and emails can be triggered based on automation rules and alerts.
Here also GetResponse ,get little positive edge ,let us see why.
In GetResponse,As part of Automating the autoresponders, also has a unique options of funnels.
Drip sequence is available with flow of automation .
Multiple triggers can be used as part of Automation, triggers like Email Opens,Link Clicks,Product Purchases.Abandoned Carts
For automated flow of email also have bunch of templates, can pick which fits, if not with small customization .
You can create automation tasks for messages, page visits, subscriptions, engagement messages, and other related things. So the automation of GetResponse is better and more flexible than Aweber.
I was finding very hard to do automation related to auto responders,
As the sections laid was not related,By still able to find ,as option already exists.
Drag and Drop functionality is nice, but not as good as GetResponse.
Aweber is hard to do email marketing when compared to GetResponse as options are limited in Aweber.
Aweber is more of sending email then doing email marketing
GetResponse again comes off as winner with top notch automation and autoresponder functionalities.
Funnel building templates and strategies will help very much to keep engaging your email audience.
Reporting & Analytics : Aweber vs GetResponse
Data and Reporting of Data is a critical task for the success of the email campaigns .
Both the tools Aweber and GetResponse offers outstanding reporting features with data on click rates, open rates, unsubscribe and more.
Reporting is good, GetResponse gives extra advantage making it easy to navigate to analytics and report.
reports analytics gives broader view of the auto responders and the marketing automation of campaigns.
Automatic segmentation is available based on the email openers or non openers.
GetResponse take again another additional score by making the reporting easy with open rates and goals,Analytics also adds details related to the platform used to open email like Mobile or desktop,Which help in targetting on the next campaign.
Conversions are tracked with tracking codes to minor sign ups an sales form the link the campaigns based on the gathered data,Data can be converted to graphical views like charts and tables.
Aweber on the other hand competes with GetResponse, also offers nice reports and analytics.
When compared to GetResponse, Aweber lacks at reporting and analytics.
Still Aweber makes analytics are simple .
With analytics in AWeber, email clicks,Sales revenue of campaigns can be tracked.
Related to the segmentation like GetResponse,AWeber also has ability to segment based on the email receiver action.
Again GetResponse hold little edge compared to Aweber with the view of the report and analytics, but Both tools hold good in the Section of Reporting and Analytics.
Alternate to Aweber and GetResponse
There are multiple alternate option,But based on the service and budget I look to see ConvertKit as Alternate option to Aweber and GetResponse.
Finally | Aweber vs GetResponse
I hope I covered almost all features which help any reader to pick which is best.
If you enjoyed reading this article and if you feel worthy ,consider sharing on social media and link to this article for free from your website or blog